About the Most Popular Social Media Sites
Stop a man on the street this afternoon and ask him, “What are two most popular social media sites on the internet?” You might as well go with, “What color is the sky?” The only options can be either blue or gray. The most popular social media website is either Facebook or Twitter. Everyone knows that!
Both have transformed the way many of us live our day-to-day lives, as posts and tweets document our every movement, thought and emotion. We’re all familiar with how Facebook and Twitter have changed our daily experiences and how we interact with our friends and families.
But how have these new tools changed business, the buying experience and how businesses market to us based on the information we feed them freely on the internet?
A social media marketing Chicago agency has been using Facebook and Twitter from their conception, and their approach has not changed. Facebook especially, but Twitter too, give businesses a look inside the lives of their consumers and prospective customers. Like never before, a company can detect, record and process the daily thoughts and emotions of consumers to understand precisely, down to the individual, a consumer’s wants and desires.
This information is used to transform a company into a brand by fostering an intimate, emotional connection between the customer and product. The consumer goes from needing your product or service, on a periodic or unpredictable basis, to wanting your product or service, ideally according to a predictable and regular product cycle.
So, how does a company do this, you might ask? The company needs to observe how the consumer feels according to his/her activity at a given moment. As long as this information is available, and it normally is over a period of time and with many different people, the company can identify any disconnection that occurs between an emotional response and an activity or thought. Using this information, a corporation can identify whether a customer would be attracted to a product or service it provides.
If the customer(s) is likely to express interest in a product, then the company can embark on a strategy to target market that individual or group.
Facebook and Twitter have opened up a whole new world of connecting and sharing with the people we care about. Companies and corporations looking to maximize consumer devotion are also using these tools to find new customers and retain loyal ones.
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